The emblem is part of the special edition of the newspaper Stuttgarter Zeitung which was published for celebrating the 65. anniversary of the state Baden-Württemberg. Our aim was to show the stereotypes of people from Baden and Württemberg and combine them in an ironic way to a new character. The emblem should inspire people to discover and grin about their own clichées.
cooperation with Stephanie Hermann
production quantity: 170.000